Although it’s still a few weeks away from becoming official, winter has returned. A few storms have already impacted our area and it may have discouraged some home-owners from trying too hard to sell their home this time of the year. But selling in the winter can give you an advantage in the market if you prepare accordingly. Strategies for staging in Des Moines this time of the year may be different, but the positive results are the same no matter what the season.
Staging in Des Moines becomes even more important during colder months for a number of reasons. You may not be able to make the best first impression with the curb appeal that will certainly take a backseat after the first freeze. That doesn’t mean the outdoors don’t matter this time of the year. If you’re hosting an open house it is vital to ensure that you keep all walkways and driveways clean of any snow or ice. You want to make sure safety is in mind, but you also want to present a house that looks like it’s been maintained.
The interior of your home should allow light in. Make sure the blinds are up and drapes are pushed back. Make sure you turn the lights on in each room and brighten dark rooms. Try to schedule your open houses during the smaller window of daylight to take advantage of what little natural light you can. Making your home appear bright and vibrant when the mood outside is gloomy will perk up your potential buyers.
You should also make your home feel warm and cozy. Turn the thermostat up a few degrees to make your home feel more welcoming. If you have a fireplace, turn it on to add some ambiance. You can also greet potential buyers with hot chocolate and the smell of cookies baking in the kitchen. You can also display photos of how your home looks in the summer so people will get an idea. Try to decorate with warm colors like deep oranges.
January and February see the lowest number of home sales, according to the National Association of Realtors. Treasured Spaces understands that staging in Des Moines becomes even more important in the winter. Shelly can help sell your home much faster than an non-staged home and we can work with your budget to ensure affordability and results. For more information on staging in Des Moines follow our Pinterest boards.